We, at Mavenwit, follow five principles to connect brands with audiences – connection, clarity, cause, consciousness, and correctness. We, as an advertising agency, understand the need of bridging the communication gap. After years of experience, our experts have understood how to make a proper communication channel between brands and customers.
As per a survey, it is found that 96 percent audience don’t trust advertisements because they have been victims of misleading advertisements. Gone are the days, when anything can be sold to the audience claiming it to be good for them. But, today, a brand must be able to put its message across the table without being misunderstood.
Therefore, we formulate strategies to balance direct and indirect communication methods after clearly understanding the brand’s message to advertise any business. We also understand the need of provoking positive feelings in the audience for better communication so that brand loyalty could be achieved. This is done by us for brands so that viewers feel elevated when they see a brand logo, connecting with them directly.
We focus on the subtle art of making a psychological impact on the audience by choosing the right combination of colors and themes to target one’s emotions and mood. This tactic is used by us so that audience could associate a brand with a certain scheme of colors, the way FedEx conveys a sense of speed with an orange color which is associated with high energy.
To make an emotional impact on the audience, we work with different melodies and tempos to convey happiness, peace, modernity, and energy a brand wants to be associated with. We also know the importance of humor to convey a subtle message in advertising communication, therefore we have employees competent to imprint a brand’s name on audience’s mind with their talent.
While preparing our communication strategy we make sure that there wouldn’t be any rebuttals that can cause misunderstanding. Rebuttals usually take place in advertising when advertisers try to convey a message indirectly in a subtle way. We are very well aware of all kinds of rebuttals and are able to eliminate them so that the communication would be clear and concise.
In our communication strategy, we address subliminal advertising issues. Sometimes these issues are of safety and values where an unethical message is conveyed for once profit keeping once safety at stake. We know about all the legal issues that can come across during advertising once business, therefore we plan our strategies in a way that there wouldn’t be any legal and value issues.
Our team of experts focuses on the AIDA formula which stands for Attention, Interest, Desire, and Action. To build a brand value and connect with the audience to increase loyal customers, first, we start with getting attention and then attracting interest followed by creating a desire to buy the product and then delivering action.
We are strictly against false advertising such as deceptive claims, unfair, misrepresentation, and unreasonable claims. Thus, we build and promote businesses on truthfulness. We’re Mavenwit!