An email workflow is an essential part of email marketing as it engages the customers with brand deep. Before starting sending email campaigns, you must send your first email flow.

You can use an email template editor to build amazing templates for your flow.

But, before that, you need to add new contacts to your list. There are three ways to add a new contact in Klaviyo.

• First, customers sign up in the signup form and share his/her information with you.
• Second, you create a subscription page, and customers sign up there and let you know about his/her preference.
• Third, if you want you can also add leads to your list manually. It could be beneficial if you get a lead from somewhere with a strong preference.

There is one thing you need to remember that all the signup forms should direct to the same Klaviyo list so that all the contacts will receive the same welcome series mail. And, to avoid being seen as spam, you must use your business email address to send email flow.

Another great way of targeting your audience is personalizing email templates with your own branding and content. You could ask recipients about the type of emails they would like to receive— product updates, emails on a daily or weekly basis, and so on.

Once you created the content for the email series, set the status of each email to live. This way new subscribers will automatically be scheduled for all emails after signing up. All the emails will be sent automatically to your customers based on the schedule.